The Top 4 Basic SEO Principles That Increase Your Website Traffic in 2018

What is search engine optimization(SEO)?

The Search Engine Optimisation as it is known as SEO is most important technique in Website Design and digital marketing. It is required by the almost all websites to rank on the search engine pages.

SEO can target different keywords like image search, video search, keyword search, industry specific keyword searches.

The search engines such as Google, Bing and Yahoo use complex mathematical algorithm to guess which website user seeks.

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The search engines use crawlers sometimes called as spiders to find pages of their search request. The pages that are linked more are considered more relevant pages for searches.

Here I am going to share with you few important SEO tips that any Entrepreneur can use.

Why Does my website need SEO?

The startups are always facing lot of problems when they design websites.

Technically ranking the website on search engine pages is truly difficult when you do not have much resources with you.

But you can learn SEO by practice.

SEO is the technique of making your website pages available for the search engines. Search Engine Optimisation (SEO) is the process of affecting the online visibility of a website or web page in web search engine’s unpaid results.

The unpaid results are often called as natural or organic results.

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Naturally it means that when your website appears top and more frequently on the web search engine results pages, it will receive more visitors.

These visitors can be converted into customers.

More customers mean more business. And more revenue.

The majority of website traffic is driven by search engines like Google, Bing and Yahoo.

Though the social media sites, forum sites can generate the traffic for your site but most people use search engine as their primary method to search anything on the internet. Search engines give the targeted traffic to your website. What internet users are looking for when they search on Google, your website should be available to the search engines. Or you can lose an opportunity that is available with the next customer.

It is true that search engines can make or break an organization’s success.

The search engine ranking can provide you exposure, publicity and eventually the business for your organization. So early investing in SEO can be a good though because it provide you the marketing channel that no other can provide.

How to make your website to figure out by Search engines?

The majority of search engines are built on the technology to crawl. And they are constantly improving this crawl techniques to serve more better results to users.

With the right SEO you can make search engine to get found your website for the relevant searches that user need.

SEO also can boost your ranking on searches and make your content readily available to the users.

Since now the internet is becoming more and more competitive, only the right SEO is going to decide the fate of your online business.

Can I do SEO Myself?

Now what? You decided to do the SEO. Question may arise in your mind, “Can I do SEO myself?”.

My Answer is Yes and as well as No.

Yes if your are techno freak armed with the deep understanding and practical experience of SEO.

No if you have only basic knowledge no live experience. You need to develop these skills by constant learning and practice.

SEO is the technique that requires more advanced technical knowledge of the subject to rank it on search engines. SEO is wide and complex subject.

But it is good to have basic knowledge and skills to understand it for your business.

Find out following basic SEO principles that make a difference and can increase any business’s website traffic.

1. Keywords

When you think about creating a website content, you should know the words that people are searching for. These words are known as keywords. Every page should be built around the keywords of your selected topic. So keyword research is very important process. Do your homework properly when selecting the keywords. Your best keywords of your topic should be on every page.

There are multiple ways to find out the required keywords.

The free and best tool is obviously the Google Keyword Planner.

It is free yet powerful tool and is available in your Google AdWords account.

Yet you have paid version of SEO Powersuit. It’s free trial is available.

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Keyword planner will tell you average number of searches with competition of the desired keywords.

Next is Google suggestions.

These suggestions appear when you type any search keyword on the search box in Google. They will provide you ideas of new keywords.

2. Image Tags

People put images all over the website. Google uses image tag to find the image and index it. You should put image tag on every image you put on website. You must tag your images. If you don’t do the tagging the image, Google don’t know how to identify the image for your relevant text.

3. Meta Description

Meta description is again an important description on the webpage.

This tell the Search engines that what the page is about?

It is the summary of the page content.

It is the summary of information like services, products and introduction to the company.

4. Backlinks

One of the most recognised thing by the Google is backlinks. Backlinks are nothing but the hyperlinks that come from one webpage to another. It means that you will link other web pages in your website. The more quality of the other web page is the higher chances of ranking on search engine. The backlinks create more quality to the user and provide useful information. You can build relationship with other bloggers through backlinks.

Backlinks should add value to users. They should be put where it is necessary.

And shouldn’t put high number of backlinks on web page.


Apart from this your website should offer a good onsite experience and  very well written content. You should use images and videos for description. Use of case studies, charts, graphs , infographics and experts quotes will give you an edge over the competition.

So what is the conclusion, these are the above tips that can increase your website traffic and gain new followers or customers when implemented in your website.

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