20 Tools For SMEs And Startups To Build & Grow Your Online Business.

Startups are all about getting the most bang for their buck, particularly when it comes for online presence and digital marketing. Hence, they should have sufficient expertise or could hire the consultants coupled with a great marketing strategy.

SMEs and startups entrepreneurs can use these startup tools to promote their business to boost their growth.
Here are 20 best business startup tools to help you get online. These are small business tools which will help you to make your  digital marketing easy. Some tools offer basic features on a free account whereas others are free forever. You may have to pay for advanced features. Hopefully, this list of tools will allow you to save time and money when getting started.


How to create the website or blog for your business?

1. Domain Names – Godaddy

You can get domain name from Godaddy. If you are first time customer of Godaddy then you can get a great discount on first domain registration. Godaddy Provides the Better UI and Easy to use control Panel for the users.

2. Web Hosting – SiteGround 

I found SiteGround is among the best Website hosting being Faster and reliable. It is safer. They are best in terms of qualify servers and customer support. If you have startup website then you can go in for Startup or BigGrow

Siteground is most reliable in terms of quality of servers and customer support for the hosting.

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Web Hosting


3.  WordPress Themes – Free

To design the Website WordPress is the good start. You should start with free themes. Buy any theme only when you start getting some traffic on your website. Buy themes which provides you beautiful responsive theme which is SEO optimized.

I would not suggest buying until you start receiving a good traffic on your website.

For cheap themes, you can buy from ThemeForest .

Now If your website is ready then you can use these tools for Digital Marketing of website.

 Tools For SEO – Free Tools

 4. Google Analytics:

 Google Analytics is undoubtedly the world’s most recognised free web analytics service and is considered as the backbone of any marketing campaign. What makes it unique is its tracking code feature which gives incredible number of metrics to the users for absolutely free!

5. Keyword Planner:

Keyword Planner is a focused version of a combination of the Google AdWords Estimator Tool and Keyword Tool. It is one of the best research tools available and is ideal for SEO purposes.

6. BuzzSumo:

BuzzSumo is the most significant tool in the digital marketing world as it gives the users an access to most useful and relevant content. All you have to do is to simply input the key phrase in the search bar and you’ll get a list of the most popular posts related to the particular keyword.

A particular topic or keyword may have done well in the past, and many people may have shared it. but if it has lost its popularity, then you are wasting time promoting it. It is here where BuzzSumo.com comes in.

7.  Hootsuite:

Hootsuite is one of the earliest multi-social networking clients and an excellent SEO analysis tool where the users can integrate most of the popular Social Media platforms and manage all your social media accounts and save considerable time.

8. SimilarWeb:

With a single click, SimilarWeb gives you a quick overview of a site’s ranking & reach and also its user engagement. Also, key digital metrics comparison with direct competitors and leading companies will help you discover your market position more accurately.

Don’t spend any money on SEO tools until you figure out a way to monetise. Google keyword planner was my favourite tool for keyword research but now Google will not tell you the keyword volume.

9. SEMRush

Even free version of SEMRush is good enough for the keyword research. The tool also suggests related keywords. The tool provides you limited details with the free version but those are sufficient for the beginners. You can upgrade to paid version when you need more keywords for advanced SEO for a month and then come back to free version.

10. Canva:

 Canva is an easy drag-and-drop infographic creator for non-designers to create info-graphics as well as other presentations, visuals and graphics. It’s an ideal tool for users’ Social Media, Content Marketing, Blogging and Advertising needs.

11. CharlieApp:

Charlie App is a must-have tool to organise your digital media collection. It compiles and stores almost all the important info about the people that you are scheduled to meet, which will eventually help you break the ice in the meetings.

12. Wistia:

Wistia is an online video marketing platform that provides video hosting services for businesses, individuals, SMEs, and startups. It basically helps in optimising the users’ content marketing strategy by customising videos and building brand awareness.

13. SlideShare:

SlideShare is undoubtedly the biggest photo slideshow software to get professional results and is also known as ” YouTube of PowerPoint presentations”. This majestic tool offers a variety of input and output choices as well as editing tools with images, effects, transitions, and music.

14. Rapportive:

Rapportive is a free blogging tool that will put up the social media details of the email senders. It is a perfect tool if you are considering the idea of integrating your LinkedIn account to your Gmail inbox.

15. Ahrefs

I use ahrefs to check the backlinks. The free version is sufficient to manage you own website. There are some common features of SEMRush and Ahrefs, but Ahrefs provides more accurate data for backlinks.

 16.   Moz

I use Moz for checking Domain Authority of websites and backlinks. Moz is the leader is SEO education and tools. Even Google uses numbers provided by Moz for ranking websites.

Don’t get confused with so many SEO tools. If I can manage with three tools, you can also do the same.

Free/Paid Tools For Email Marketing

17.   MailChimp (Free For 2000 Subscribers)

I started with MailChimp for collecting emails. It’s free for collecting upto 2000 emails and sending up to 12,000 emails per month. MailChimp can be integrated with your website easily. You can start with MailChimp and upgrade to other services at the later stage.

18.   Aweber ($29/Month For 500-2500 Subscribers)

Aweber is the cheapest option available in the market for email marketing.

Learn how to Grow your Business with Email Marketing

Try AWeber free for 30 days! – AWeber Communications

Download the Free Guide

It offers 30 days free trial and then charges $19 per month for 500 email subscribers.

19.  ConvertKit  (Email Marketing)

No free trial period for Convertkit. It starts with $29 per month for upto 1000 email subscribers. Convertkit is beautifully designed email marketing tool. But I just founded a little better for me. But Free Trial is available for Aweber.


Social Media Management

20.   Buffer

I use only buffer for scheduling my posts on social media. In the first few months, you should focus on building up social media presence. You can use different tools for different purpose. My focus is not on social media right now. Buffer is sufficient for my work.


I will suggest you 5 useful books for Business and Productivity



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8 thoughts on “20 Tools For SMEs And Startups To Build & Grow Your Online Business.

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