What is a Digital Marketing?

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Digital Marketing

So the digital marketing definition in 2017 has changed over the years now. It is one form of web marketing for almost every type of organisation or startup need. Organisations do marketing with their traditional ways to advertise and sell their products and services. But when they have to do online marketing or search for best online marketing services then they have to search for specialised top digital marketing agency in India.

Now the role of digital marketing agency is very important in their internet marketing strategies.

It is very important for organisations or startups look for services when they search for online marketing and creative services agency.

This article will show you what is it there in the digital marketing? What services you can opt for Internet marketing? What are the types of digital marketing in broad term?

Digital marketing is an umbrella term for all of your internet marketing efforts. Businesses leverage digital marketing channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

The reality is now people spend twice as much time as they used 10 years ago. They spend time reading books, searching products, shopping, requesting instant services for household works or doing any regular daily small task.

The share of people spending more time using electronic devices is only going up from here.

It means Digital marketing is any form of marketing that exists online.

Your website and obviously business needs branding.

And you have internet branding assets like

  • Your website
  • Blog
  • Ebooks and whitepapers
  • Infographics
  • Automation tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures
  • Branding assets (logos, fonts, etc.)

Here’s the breakdown of Online digital marketing :

  • Search Engine Optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing
  • Inbound Marketing
  • Native Advertising
  • Marketing Automation
  • Online PR

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing(SMM)

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  — for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

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About Prashant Shah

Prashant Shah is a Digital Marketing Consultant & Blogger From Mumbai, India. He blogs about digital marketing at this blog digitallearning.live.

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